Saturday, October 24, 2009

Creating Your Brand Statement: Core Competencies

In previous posts about the importance of a personal brand, we concentrated on how to create a personal brand using web tools such as Facebook, LinkedIn, and Twitter. Now it’s time to create your own personal brand statement. A brand statement will help your cover letter or resume stand out from thousands of others! In the next several blog postings, I will share information with you taken from leading personal branding expert and career advancement coach, Robert Allen Paul, and his “Company Of One” presentation at Buena Vista University. I would recommend his valuable message to every student. (Part I: Your Brand.) Part II: Core Competencies:

What do you do? What you do is best explained as a summary of your accomplishments. Just as on a resume, you skip the list of responsibilities and lead with accomplishments instead. If you think you haven’t done much yet, you need to change the way you think about what you’ve done – shift your perspective!

Defining your professional core competencies is all about discovering your personal strengths; you need to look beyond what you’ve done in school. Consider everything you’ve done in the rest of your life – college and childhood - what other people think you do well. Those things form the foundation of your core competencies.

Are you a sympathetic listener? A great planner? Well organized? A master at getting others to do what you want? There are professional applications for all these personal aptitudes. Think of several things you do well. Ask others who know you what they think. What do your friends and family see as your personal strengths? How about your professors, counselors, or advisors? Now just identify the common denominators.

Are you hearing your strengths as “you always get your work in on time, or early” or “you have odd ideas” or possibly “you seem to like to argue”? Whatever the common denominator might be, consider it a core competency. Regardless of what your personal skill turns out to be, you can turn it into a professional talent. And no matter what your talent may be, there are hundreds of employers who would love to put it to work. Change “odd ideas” into “a talent for delivering unexpected results”. If you like a good argument, then say you have a talent for critical thinking. If you usually beat deadlines, then you have a talent for exceeding expectations.

Discovering your core competency not only provides you with some personal direction, but some professional confidence, too. So, start making a list of all your strengths and successes, and then look for the common denominator. Once you’ve done that, there’s only one thing left to do: Pick one. But only one.

Focus. It’s critical that you focus your core competencies on a single business category and then do everything you can think of to own it. No matter how many things you do –or how well you may do them –people are likely to recognize you for only one.

You can’t be all things to all people. And when you try to promote yourself as a jack of all trades, you come off as the king of none. People (including employers and recruiters) have very specific needs; they don’t want generalists, they need specialists. So, if you want them to believe you can actually solve their problem, then you’re going to have to focus on it. The real impact of focusing on one core competency isn’t exclusion; it’s inclusion. Summarizing your key talent helps everyone who can really use it find you and add you to their list of candidates.
Make that list of achievements and accomplishments; of personal strengths and skills and successes. Then make a note of any common denominators that might point to a central theme. Are you an instigator or instructor? A promoter or problem solver? What seems to happen with projects or positions you make your own?

In 20 words or less, write down what you do - I have a talent for (so the next word should be some sort of active verb like “developing,” “helping,” “creating,” “delivering). Write down a number of different summary sentences. Read them aloud and think about what they really say. Whatever you decide will be fine – as long as it is clear and concise and true.

Next up: Creating Your Brand Statement – Brand Attributes

Thursday, October 22, 2009

Creating Your Brand Statement: Your Brand

In previous posts about the importance of a personal brand, we concentrated on how to create a personal brand using web tools such as Facebook, LinkedIn, and Twitter. Now it’s time to create your own personal brand statement. A brand statement will help your cover letter or resume stand out from thousands of others! In the next several blog postings, I will share information with you taken from leading personal branding expert and career advancement coach, Robert Allen Paul, and his “Company Of One” presentation at Buena Vista University. I would recommend his valuable message to every student.

This is what you need to do:

  • Concentrate on what makes you unique; focus on “different” so you stand out in the crowd.
  • Identify your unique personal strengths and develop a summary that helps others recognize the professional applications and advantages of those strengths – help employers understand why they might want to read your resume.
This is how to do it:

Your Brand

  • The first question posed by the branding process (or any prospective employer) is simply: Who are you? The answer becomes your brand. In simplest terms, a brand is really a name, and that’s where you start – with the name you want on your business correspondence.
  • Every name communicates its own unique characteristics – “serious”, “fun”, “friendly”, “reliable” … and so on. [Some international students take on an English name when they study abroad – perhaps because it’s easier for others to remember. Some keep their name, or use a shorter nickname.]
  • Just as words have meanings beyond their literal definitions, names are also infused with certain attributes. Whatever name you decide to use, it’s important to choose one that communicates who you really are – or at least who you want to be.
  • Your first exercise in building your personal brand is to take a few minutes and choose your personal brand. Write out all the possible names under which you could choose to do business and then go ahead and pick one. Write that name after the words “I Am” –and start thinking about who that person is.
Up next: Creating Your Brand Statement: Core Competencies

Wednesday, October 14, 2009

Finding Scholarships and Grants

If you are looking for sources to help you finance your education, knowing how and where to search can be crucially important. Many scholarships and grants aren’t well advertised, so it will be up to you to do the work and find the opportunities. If you are already enrolled at a college or university, start with the professional services available, such as financial aid or career services. If you are not yet enrolled, contact college or university admissions offices directly and ask them about the opportunities and support they provide for international students - a number of them offer discounted tuition and scholarships. These opportunities are increasing, as universities see the value of having a diverse population of students.

When searching on your own, there are a number of free scholarship search sites/databases on the Web (also referred to as “multiple-source” sites, some are listed below). Profile-based scholarship searches allow you to register an account, have you fill out a student profile that includes your education history, intended major, group memberships, awards, test scores, and so on. Based on the answers in your profile, the website software will direct you toward scholarships and contests that you’re eligible for. Be sure to fill out the profiles with as much information as possible, for more search matches.

You can also search for scholarships on the Web yourself, using search engines. Knowing the right tips and tricks can help you find more relevant results for your scholarship search. First, don’t limit yourself to using one search engine – try several, including Google, Bing, Cuil, and Yahoo for example; the results and the methods will differ. Next, know how to search. If you want to find scholarships in your chosen field of study – Computer Science for example, typing "Computer Science scholarships" will return a number of relevant results. To see the latest CS scholarships that are being offered (this works only for Google), type in and enter your keywords "CS scholarships". Once you get to the results page, you now paste this string of words: &as_qdr=m at the end of the URL and press enter. Doing this will give you only the web pages on CS scholarships that have been published in the last month. You can also filter results in the last 24 hours (&as_qdr=d), the last week (&as_qdr=w), or the past year (&as_qdr=y1).

To get specific search results using any search engine, you have to add other relevant words to your keywords when you make your query. In scholarship searches, relevant words include "deadline (insert month)", "study in (insert location)", and "for (insert nationality, country of origin)". In our example, specific keywords could be "CS scholarships for Indians deadline December 2009", "CS scholarships for Indians in US" or any combination of keywords and modifiers that would best define your search. The key here is to be specific. Put the keyword/s inside quotation marks ("") only when you want exact search results for that keyword.

Aside from Google and other engines, you can search for scholarships in different platforms like Blog or Blog Networks (using Google Blog Search), Twitter (using search.twitter.com), LinkedIn (joining groups) and even Facebook (search for scholarship groups). Once you find a source that you think is helpful, you can follow many of them on Twitter or RRS feeds to keep up with current information.

Also consider contacting organizations, associations, foundations, or government agencies. For example, contact the local Rotary International Organization to ask about their Ambassadorial Scholarships; or if you are a student member of an organization, ASME, the American Society of Mechanical Engineers (for example), many have scholarship opportunities for international students. P.E.O. International provides a number of scholarships for international women students to study in the US or Canada. Google and Microsoft have tech-related scholarships, with some specifically for women. Ask your professors what professional organizations they belong to, and contact the national headquarters, or look them up on the Web.

Many of the sites listed below also have links to other important and useful information, including blogs, forums, discussion boards, etc. You can follow many of them on Twitter or RRS feeds to keep up with current information.

Scholarships for International Students would greatly appreciate your recommendations of websites with useful information regarding scholarships or internships. SIS would also appreciate guest blog postings from students, or university professionals who would like to share ideas, information, or suggestions! Please feel free to leave comments below.

Sampling of a few Scholarship and Financial Aid Sites:

• International Education Financial Aid: http://www.iefa.org/
• FastWeb: http://www.fastweb.com/
• International Scholarships: http://www.InternationalScholarships.com
• Careers and Colleges http://www.careersandcolleges.com/
• FinAid: http://www.finaid.org/
• UNESCO: http://www.unesco.org
• Scholarship Experts.com: http://www.scholarshipexperts.com/
• Hispanic College Fund: http://www.hispanicfund.org
• CHCI - Developing the next generation of Latino Leaders: http://www.chci.org/
• The Gates Millennium Scholars: http://www.gmsp.org
• ScholarshipsCanada: http://www.scholarshipscanada.com/index.asp
• InternationalStudent.com: http://www.internationalstudent.com/
• eduPass: http://www.edupass.org/
• Scholarship Monkey: http://www.scholarship-monkey.com/
• P.E.O. International: http://www.peointernational.org/about/
• Rotary International and The Rotary Foundation: http://www.rotary.org/programs
• Advance-Africa.com: http://bit.ly/NJNn9
• Google Scholarships: http://tinyurl.com/5ruvgg
• The Foundation Center: http://foundationcenter.org
• Sport-Scholarships.com: http://www.sport-scholarships.com

These are just a sampling of different kinds of sources you can use to find funding – there are so many more! Watch for a tab in the Facebook Page where I will list more sites. Follow me, IntStudentCon, on Twitter for posts on individual scholarships, or join the Facebook Page for postings (click on the icons on this blog site to access both).

Next up: Creating your Brand Statement (A follow up on the “Creating your personal brand” series). How to write cover letters and Resumes that stand out in a sea of competition! Valuable information from leading personal branding expert and career advancement coach, Robert Allen Paul. Don’t miss this series!!