This is what you need to do:
- Concentrate on what makes you unique; focus on “different” so you stand out in the crowd.
- Identify your unique personal strengths and develop a summary that helps others recognize the professional applications and advantages of those strengths – help employers understand why they might want to read your resume.
- The first question posed by the branding process (or any prospective employer) is simply: Who are you? The answer becomes your brand. In simplest terms, a brand is really a name, and that’s where you start – with the name you want on your business correspondence.
- Every name communicates its own unique characteristics – “serious”, “fun”, “friendly”, “reliable” … and so on. [Some international students take on an English name when they study abroad – perhaps because it’s easier for others to remember. Some keep their name, or use a shorter nickname.]
- Just as words have meanings beyond their literal definitions, names are also infused with certain attributes. Whatever name you decide to use, it’s important to choose one that communicates who you really are – or at least who you want to be.
- Your first exercise in building your personal brand is to take a few minutes and choose your personal brand. Write out all the possible names under which you could choose to do business and then go ahead and pick one. Write that name after the words “I Am” –and start thinking about who that person is.