Saturday, October 24, 2009

Creating Your Brand Statement: Core Competencies

In previous posts about the importance of a personal brand, we concentrated on how to create a personal brand using web tools such as Facebook, LinkedIn, and Twitter. Now it’s time to create your own personal brand statement. A brand statement will help your cover letter or resume stand out from thousands of others! In the next several blog postings, I will share information with you taken from leading personal branding expert and career advancement coach, Robert Allen Paul, and his “Company Of One” presentation at Buena Vista University. I would recommend his valuable message to every student. (Part I: Your Brand.) Part II: Core Competencies:

What do you do? What you do is best explained as a summary of your accomplishments. Just as on a resume, you skip the list of responsibilities and lead with accomplishments instead. If you think you haven’t done much yet, you need to change the way you think about what you’ve done – shift your perspective!

Defining your professional core competencies is all about discovering your personal strengths; you need to look beyond what you’ve done in school. Consider everything you’ve done in the rest of your life – college and childhood - what other people think you do well. Those things form the foundation of your core competencies.

Are you a sympathetic listener? A great planner? Well organized? A master at getting others to do what you want? There are professional applications for all these personal aptitudes. Think of several things you do well. Ask others who know you what they think. What do your friends and family see as your personal strengths? How about your professors, counselors, or advisors? Now just identify the common denominators.

Are you hearing your strengths as “you always get your work in on time, or early” or “you have odd ideas” or possibly “you seem to like to argue”? Whatever the common denominator might be, consider it a core competency. Regardless of what your personal skill turns out to be, you can turn it into a professional talent. And no matter what your talent may be, there are hundreds of employers who would love to put it to work. Change “odd ideas” into “a talent for delivering unexpected results”. If you like a good argument, then say you have a talent for critical thinking. If you usually beat deadlines, then you have a talent for exceeding expectations.

Discovering your core competency not only provides you with some personal direction, but some professional confidence, too. So, start making a list of all your strengths and successes, and then look for the common denominator. Once you’ve done that, there’s only one thing left to do: Pick one. But only one.

Focus. It’s critical that you focus your core competencies on a single business category and then do everything you can think of to own it. No matter how many things you do –or how well you may do them –people are likely to recognize you for only one.

You can’t be all things to all people. And when you try to promote yourself as a jack of all trades, you come off as the king of none. People (including employers and recruiters) have very specific needs; they don’t want generalists, they need specialists. So, if you want them to believe you can actually solve their problem, then you’re going to have to focus on it. The real impact of focusing on one core competency isn’t exclusion; it’s inclusion. Summarizing your key talent helps everyone who can really use it find you and add you to their list of candidates.
Make that list of achievements and accomplishments; of personal strengths and skills and successes. Then make a note of any common denominators that might point to a central theme. Are you an instigator or instructor? A promoter or problem solver? What seems to happen with projects or positions you make your own?

In 20 words or less, write down what you do - I have a talent for (so the next word should be some sort of active verb like “developing,” “helping,” “creating,” “delivering). Write down a number of different summary sentences. Read them aloud and think about what they really say. Whatever you decide will be fine – as long as it is clear and concise and true.

Next up: Creating Your Brand Statement – Brand Attributes

Thursday, October 22, 2009

Creating Your Brand Statement: Your Brand

In previous posts about the importance of a personal brand, we concentrated on how to create a personal brand using web tools such as Facebook, LinkedIn, and Twitter. Now it’s time to create your own personal brand statement. A brand statement will help your cover letter or resume stand out from thousands of others! In the next several blog postings, I will share information with you taken from leading personal branding expert and career advancement coach, Robert Allen Paul, and his “Company Of One” presentation at Buena Vista University. I would recommend his valuable message to every student.

This is what you need to do:

  • Concentrate on what makes you unique; focus on “different” so you stand out in the crowd.
  • Identify your unique personal strengths and develop a summary that helps others recognize the professional applications and advantages of those strengths – help employers understand why they might want to read your resume.
This is how to do it:

Your Brand

  • The first question posed by the branding process (or any prospective employer) is simply: Who are you? The answer becomes your brand. In simplest terms, a brand is really a name, and that’s where you start – with the name you want on your business correspondence.
  • Every name communicates its own unique characteristics – “serious”, “fun”, “friendly”, “reliable” … and so on. [Some international students take on an English name when they study abroad – perhaps because it’s easier for others to remember. Some keep their name, or use a shorter nickname.]
  • Just as words have meanings beyond their literal definitions, names are also infused with certain attributes. Whatever name you decide to use, it’s important to choose one that communicates who you really are – or at least who you want to be.
  • Your first exercise in building your personal brand is to take a few minutes and choose your personal brand. Write out all the possible names under which you could choose to do business and then go ahead and pick one. Write that name after the words “I Am” –and start thinking about who that person is.
Up next: Creating Your Brand Statement: Core Competencies

Wednesday, October 14, 2009

Finding Scholarships and Grants

If you are looking for sources to help you finance your education, knowing how and where to search can be crucially important. Many scholarships and grants aren’t well advertised, so it will be up to you to do the work and find the opportunities. If you are already enrolled at a college or university, start with the professional services available, such as financial aid or career services. If you are not yet enrolled, contact college or university admissions offices directly and ask them about the opportunities and support they provide for international students - a number of them offer discounted tuition and scholarships. These opportunities are increasing, as universities see the value of having a diverse population of students.

When searching on your own, there are a number of free scholarship search sites/databases on the Web (also referred to as “multiple-source” sites, some are listed below). Profile-based scholarship searches allow you to register an account, have you fill out a student profile that includes your education history, intended major, group memberships, awards, test scores, and so on. Based on the answers in your profile, the website software will direct you toward scholarships and contests that you’re eligible for. Be sure to fill out the profiles with as much information as possible, for more search matches.

You can also search for scholarships on the Web yourself, using search engines. Knowing the right tips and tricks can help you find more relevant results for your scholarship search. First, don’t limit yourself to using one search engine – try several, including Google, Bing, Cuil, and Yahoo for example; the results and the methods will differ. Next, know how to search. If you want to find scholarships in your chosen field of study – Computer Science for example, typing "Computer Science scholarships" will return a number of relevant results. To see the latest CS scholarships that are being offered (this works only for Google), type in and enter your keywords "CS scholarships". Once you get to the results page, you now paste this string of words: &as_qdr=m at the end of the URL and press enter. Doing this will give you only the web pages on CS scholarships that have been published in the last month. You can also filter results in the last 24 hours (&as_qdr=d), the last week (&as_qdr=w), or the past year (&as_qdr=y1).

To get specific search results using any search engine, you have to add other relevant words to your keywords when you make your query. In scholarship searches, relevant words include "deadline (insert month)", "study in (insert location)", and "for (insert nationality, country of origin)". In our example, specific keywords could be "CS scholarships for Indians deadline December 2009", "CS scholarships for Indians in US" or any combination of keywords and modifiers that would best define your search. The key here is to be specific. Put the keyword/s inside quotation marks ("") only when you want exact search results for that keyword.

Aside from Google and other engines, you can search for scholarships in different platforms like Blog or Blog Networks (using Google Blog Search), Twitter (using search.twitter.com), LinkedIn (joining groups) and even Facebook (search for scholarship groups). Once you find a source that you think is helpful, you can follow many of them on Twitter or RRS feeds to keep up with current information.

Also consider contacting organizations, associations, foundations, or government agencies. For example, contact the local Rotary International Organization to ask about their Ambassadorial Scholarships; or if you are a student member of an organization, ASME, the American Society of Mechanical Engineers (for example), many have scholarship opportunities for international students. P.E.O. International provides a number of scholarships for international women students to study in the US or Canada. Google and Microsoft have tech-related scholarships, with some specifically for women. Ask your professors what professional organizations they belong to, and contact the national headquarters, or look them up on the Web.

Many of the sites listed below also have links to other important and useful information, including blogs, forums, discussion boards, etc. You can follow many of them on Twitter or RRS feeds to keep up with current information.

Scholarships for International Students would greatly appreciate your recommendations of websites with useful information regarding scholarships or internships. SIS would also appreciate guest blog postings from students, or university professionals who would like to share ideas, information, or suggestions! Please feel free to leave comments below.

Sampling of a few Scholarship and Financial Aid Sites:

• International Education Financial Aid: http://www.iefa.org/
• FastWeb: http://www.fastweb.com/
• International Scholarships: http://www.InternationalScholarships.com
• Careers and Colleges http://www.careersandcolleges.com/
• FinAid: http://www.finaid.org/
• UNESCO: http://www.unesco.org
• Scholarship Experts.com: http://www.scholarshipexperts.com/
• Hispanic College Fund: http://www.hispanicfund.org
• CHCI - Developing the next generation of Latino Leaders: http://www.chci.org/
• The Gates Millennium Scholars: http://www.gmsp.org
• ScholarshipsCanada: http://www.scholarshipscanada.com/index.asp
• InternationalStudent.com: http://www.internationalstudent.com/
• eduPass: http://www.edupass.org/
• Scholarship Monkey: http://www.scholarship-monkey.com/
• P.E.O. International: http://www.peointernational.org/about/
• Rotary International and The Rotary Foundation: http://www.rotary.org/programs
• Advance-Africa.com: http://bit.ly/NJNn9
• Google Scholarships: http://tinyurl.com/5ruvgg
• The Foundation Center: http://foundationcenter.org
• Sport-Scholarships.com: http://www.sport-scholarships.com

These are just a sampling of different kinds of sources you can use to find funding – there are so many more! Watch for a tab in the Facebook Page where I will list more sites. Follow me, IntStudentCon, on Twitter for posts on individual scholarships, or join the Facebook Page for postings (click on the icons on this blog site to access both).

Next up: Creating your Brand Statement (A follow up on the “Creating your personal brand” series). How to write cover letters and Resumes that stand out in a sea of competition! Valuable information from leading personal branding expert and career advancement coach, Robert Allen Paul. Don’t miss this series!!

Wednesday, September 16, 2009

Getting Ready for Scholarship Season – Avoiding scholarship scams!

How do you know what scholarships are legitimate and what scholarships are scams? If they sound too good to be true, they usually are; learn how to recognize and protect yourself from the most common scams. If a scholarship has an application fee or other required fees, it isn't worth your time and money to apply. Best bet – don’t pay for any scholarship information. Scholarship information is free and available to everyone.

Here’s one really easy way to check the scholarship or grant to see if it is legitimate:

Google it; use a search engine of your choice, and look up the scholarship name or URL, plus the word scam. You might find out it is listed as a scam; or you might get a lot of results and discussion that question whether a scholarship is a scam or not - so it’s probably best to skip over applying for it and move on to the next scholarship opportunity.

Other Tips for Avoiding Scholarship Scams:

  1. Don't believe a promise of guaranteed scholarships. No one can guarantee that you will win a scholarship or grant.

  2. You shouldn’t pay money to be matched with scholarships that suit you the best. Anyone can find out information about any scholarship by searching the Internet. Don’t pay anyone to do this for you.

  3. Beware scholarship services that charge fees or claim that you can't get this information anywhere else. There are many free lists of scholarships available. Check with your school, library and trusted online scholarship sites before you decide to pay someone to do the work for you.

  4. Don't pay an advance fee. Don't pay anyone who claims to be "holding" a scholarship for you or informs you the scholarship will cost some money. Free money shouldn't cost a thing. Disregard any news that you're a finalist in any contest that requires you to pay a fee for further consideration, or taxes on the winning scholarship.

  5. Don’t pay to have someone apply for scholarships for you. This just does not work. In order to be eligible for scholarships, you have to submit your own applications and write your own essays. You can’t get around this, even by paying money.

  6. Ignore the myth of unclaimed funds and the companies that advertise huge amounts of unclaimed money.

  7. Don't be fooled by official-sounding names and logos. Make sure the foundation, organization or program is legitimate. Remember – just Google it!

  8. If you feel as though the scholarship application and accompanying materials were never proofread, that’s a red flag. Multiple spelling and grammatical errors show a lack of professionalism that is essential to a scholarship foundation’s success.

  9. If the only address you can find for a scholarship is a P.O. Box address, do not apply! This is definitely a scam as well. Also be wary of residential addresses as the company headquarters. If you can’t find a phone number for the scholarship sponsor, move on to another scholarship opportunity.

  10. Do not give out your social security number, credit card, bank or checking account numbers to anyone claiming they need it for you to be eligible for access to "exclusive" scholarship information, or to deposit your winnings. Get information in writing first. It may be a set-up for an unauthorized withdrawal.

Next blog: Finding Scholarships!

Friday, August 28, 2009

Getting Ready for Scholarship Season – The all-important essay and possible interview!

Social network profiles. Please know that your social or web profile WILL be investigated as part of the scholarship process; make sure your profile is professional, and a good representation of who you are. Facebook, Twitter, Blog, LinkedIn – all of your personal branding profiles should be updated and appropriate for your current scholarship, internship, or job activities. If you don’t have, or don’t know the specifics of “personal branding”, read the series of posts in the SIS blog listed in the archives on the right, or search for ‘personal branding’. Remember – you can also use the social networks to find scholarships as well!

The personal statement or essay. The application essay can be just as important as your GPA and extracurricular activities in helping you win a scholarship - probably the most important aspect of winning a merit scholarship. This is where your application needs to stand out!

Create an essay outline, and have a ‘basic’ essay written, using all your skills to create a portrait of yourself as a worthy recipient. Then read all information that comes with the scholarship application to determine the criteria for awarding the scholarships; emphasize these points in your essay. Make sure your essay fits the theme, and answers the question concisely. Use very specific examples from your life experience. Be specific, but show passion in your writing! (Word of warning – avoid the sob story; they rarely, if ever, win scholarships. Remember that every applicant has faced difficulties. What's different and individual to you is how you've overcome those obstacles. This is more significant and memorable than merely listing your misfortunes.Scholarship committees are not as interested in problems as they are in solutions.) The judges will be reading essay after essay on the same topic, so make your essay unique and engaging, with positive energy.

Read, and reread your essay – refining, simplifying, and polishing. Show that you have thought deeply and broadly about what you have learned in your academic career and what you hope to learn next. Correctness and style are vital, and neatness counts. Adhere to the length requirements of the essay so you aren’t disqualified. Have someone read your essay, preferably someone with professional experience – a teacher, professor, writing tutors, or visit the college writing center if there is one available. Search the Web for articles on how to write scholarship essays. This is so very important – do your best work!

Interviews. Before you submit your applications, realize that you may need to be interviewed by the scholarship committee at some point in the process. There are academic scholarships or merit scholarships, especially those with high payouts that require a sit-down, face-to-face interview with the finalists in order to determine who is the most deserving of the award. Be prepared! Make sure if you get called in for an interview that you practice your scholarship interview skills and that you are comfortable with the topic of your essay. Review your application and keep a copy for yourself. That way, there are no big surprises when you go into the meeting room. If you need help with interviewing skills, visit the career services office at your university. Above all, be confident, be positive, and be yourself! (Smile!)

Next up – avoiding scholarship scams; then – finding scholarships!

Tuesday, August 18, 2009

Get Ready for Scholarship Season – Resume, References, and Transcripts!

If I posted a link to a great scholarship opportunity (in the Facebook Group or Page, or Twitter) with a deadline of ‘next week’ – would you be able to apply? Here’s what you need to have organized and available in order to be ready to apply for scholarships, grants, internships, or job opportunities:

Resume. Some scholarship applications will ask for your resume or CV. If you worked previously, list your experiences, but if you don’t have work experience – don’t worry. Use your resume/CV to point out any awards and honors you’ve received, community service you’ve been involved with, and activities you’ve participated in. List all relevant activities and honors, but be selective. If you have more activities than can fit in the space provided do not include the ones that are not significant.

Read the criteria for selection carefully to understand what the reviewers of the scholarship are looking for. For example, if the scholarship looks for applicants who can show leadership experience, or an outstanding extracurricular record, include your volunteer and community service activities, emphasizing those in which you took a leadership role. Most importantly, your activities should represent your varied talents and passions outside the class room. The reviewers are trying to get a sense of who you are and what you believe in. Make sure your activities reflect that.

Make your resume and application stand out from the crowd! If you need help developing a professional resume, find examples on the Web, or better – contact your advisor, or the career services department of your school or university. If you don’t have extracurricular activities or volunteer work to list – now is the time to get involved. (Who knows – the life you change doing volunteer work may be your own!)

Letters of recommendation, or professional references. Good references are essential to creating a winning scholarship application. Prepare a document that lists at least three professional references. These references should include one or two professors who know you, preferably both in and outside of the classroom. Choose professors that have had you in upper level courses, and that know your academic goals. You might also ask a coach or academic advisor, the employer that you worked for, or the manager you worked under. Choose people who are relevant to the sponsor's goals. For example, ask a science teacher to write a letter of recommendation for a science scholarship, not your Art teacher. (Never ask a family member to provide a recommendation or letter of reference.) In each case, you want these people to speak highly of you – to speak to others about your abilities and worthiness for the scholarship.

Make sure you speak to your recommenders, making sure they want to speak on your behalf. Give your recommender a written description of the scholarship and a copy of your personal statement or essay that you write for the scholarship application. It’s a good idea to keep them informed about what you are doing academically, personally, and professionally – sending them an updated resume and transcript will help them with the process of writing the letter, or speaking for you during an interview. You should also give them appropriately addressed envelopes with postage, if necessary.

Please, be sure to also give your recommenders plenty of time to write the letter! Ask him or her at least four weeks in advance to write the letter. Gently remind them ten days before the deadline, asking them whether they have sent in the recommendation or need more information from you. Do not ask to see a copy of the letter, even if they offer to give you a copy. If the recommender provides you with a copy of the letter, the selection committee may suspect that the letter isn't as candid as it might have been otherwise. Send the writer a thank you note after the letter has been mailed. Let them know how much you appreciate what they are doing for you; you will likely ask them to write additional letters for you. Once they've written one letter on your behalf, the second letter is much easier. If you send them a thank you, it will give them a good impression and make them more willing to spend time writing you additional letters in the future.

Transcripts. You should have copies of your transcripts available in case you need to send an unofficial copy along with the application. This is also good to have when filling out the application in case you need detailed information about courses and grades, and to send to the people writing letters of recommendation for you. If the application requires official transcripts from all the schools you have attended, request this information as soon as possible. You can do this by e-mail, fax, or call in your requests, but mail a letter as a backup. Some schools charge a nominal fee for official transcripts. After a few weeks have passed, call the schools to make sure that the transcripts have been sent to the proper address.

Scores of internationally valid exams (GRE for aptitude and TOEFL/IELTS for English). This may not be necessary, but just in case, you should have the proper documentation, or copies of appropriate exam scores.

Picture. Have multiple copies of a picture of yourself. A school picture or passport picture is perfect. Anything smaller than a wallet size head shot, will do.

Watch for the next post, covering the all-important essay, and possible interview!

Sunday, August 16, 2009

Getting Ready for Fall Semester - Saving money on textbooks!

Textbooks. Just the word can conjure up pictures of dollar signs added to an already expensive tuition each semester. Now you have alternatives to purchasing new textbooks that can run in the triple digits, and cost over a thousand dollars a year! To check out the increased options and what works best for you, open a tabbed web browser like Internet Explorer, Mozilla Firefox, or Apple Safari. This will make it easier to keep track of and compare options. You might also use a spreadsheet or a table in a word document to keep track of the list of books you need for each course, along other needed information, such as the link to the store or website, price, tax, shipping & handling, and the time it takes for shipping the books. (Be aware of shipping & handling costs, as well as shipping time!).

Before you start, make sure you know the name, edition, author, and ISBN number of the books you are searching for. To find this information, check with the campus bookstore (online if they have that option); ask the professor personally or send an email; check syllabi or course websites.

Used Books. Certainly nothing new, but you might find new places to purchase them.
  • Students. Ask students who took the course last semester – quite often they ask the professor if the same book will be used again the following semester, and have one for sale. Also check to see if your campus has a student-run textbook selling system in place, such as a website or bulletin board.

  • Websites. Amazon.com is a good place to purchase used books. You can also use Google or Bing to search for books by typing in the name of the book and edition, and see what other options come up.

  • Book companies and vendors. There are companies that buy and sell used textbooks, and sometimes you’ll find good deals there. A few to try: Better World Books; TextbookRecycling.com; CampusBooks,com; Textbooks.com; Half.com; CheapestTextbooks.com; … do a search and you’ll find many more. Keep in mind that book companies also buy back used textbooks, often paying for shipping, at prices better than the local campus bookstore can offer.

  • If your books just aren’t worth selling back, consider donating them to organizations such as Books for Africa. Better yet, hold a book drive on your campus to send used books and funds to people who need them (Books for Africa, Room to Read, Worldfund, Invisible Children, and more) – check out Better World Books; TextbookRecycling.com; and other book companies for more information. Not only will the textbooks go to a good cause, they will not end up in a landfill. AND – you can earn money for your campus organization! (Win-Win!!)


E-Books. Again, this is not exactly new, but there are new players and better options. Many of the book publishers have online versions of the textbooks they sell – at a reduced price; so check out the book publisher’s website for details. There are a number of sites that offer the classic texts, novels, and books free:
Google Books: http://www.google.com/ig;
Many Books: http://www.ManyBooks.net;
Project Gutenberg: http://www.gutenberg.org;
do a search for “free eBooks” and you will find others as well.

Amazon has two great new devices called the Kindle and Kindle DX. They are small, slim 3G wireless reading devices that let you download ebooks in 60 seconds! No monthly fees, no service plans, no hunting for Wi-Fi hotspots. (I have a Kindle, and that means reading my web email, posting to Twitter, catching up on Facebook, and surfing the Web in the car!! And, of course, reading books!) Check them out at Amazon.com (http://www.amazon.com), click on Kindle for more information. It’s rumored that Amanzon and several major textbook companies are working together for better pricing on the Kindle and textbooks. I know there are a number of universities looking into this option for students.

Barnes and Noble also has eBooks available, some free, and a free downloadable eReader – software that lets you read ebooks on your iPhone, Blackberry, or your desktop (http://www.barnesandnoble.com/ebooks) click on the link ‘download eReader’).

If you’ve never read an eBook – download a free one today and check out the tools available. You can highlight, take clippings, bookmark, and (what I like best) SEARCH! When you study, wouldn’t it be great to search your textbook like you search websites for specific terms?

Renting/Lending Textbooks. Now this is an old idea with a new twist! There are a number of universities and book companies that have a number of textbook rental options. The prices are usually much cheaper than the new retail price of the book. Check with your university bookstore to see if they are planning a rental option for students; some are working directly with book publishers and vendors. If not, there are websites that have online textbook rental options for students, although shipping & handling, along with shipping times, make this a less desirable option than renting through a university program. There is a company, called Cengage Learning that plans to make the first couple of chapters of the rented text available online to students, so last-minute ordering isn’t such a problem. They also announced that they would start renting books to students this year, at 40 percent to 70 percent of the sale price.

There are a couple of new Internet textbook-rental companies, BookRenter (http://www.bookrenter.com), and Chegg (http://www.chegg.com) that billed itself as “the Netflix for college textbooks.” Both advertise books at 65 – 85% off the regular price of textbooks. This is another option definitely worth looking into!

But don’t delay – order your textbooks as soon as possible so you have them in time for classes! (Ok – that’s the professor in me speaking!) Good luck with your textbook search, and good luck in your courses this fall!