Personal Branding: LinkedIn

LinkedIn is a more professional social networking site that is career-focused and enables users to exchange knowledge, ideas, and opportunities with trusted contacts. LinkedIn users invite people they know and trust to become "linked in" to them. (Similar to being friends on Facebook.) They are then called “Connections”. Choose connections wisely. You'll also want to choose your network carefully; only add people you actually know – and who know you well enough to give you glowing recommendations. A recruiter may choose to contact one of your connections to ask about you; make sure that person is someone you know and trust, such as family, friends, former teachers, colleagues, and employers. Here’s a short video description of LinkedIn: http://bit.ly/aEzVz

A major feature of LinkedIn is its groups, allowing anyone to start a group based on an association or industry topic. For example, there are tens of thousands of academic and corporate groups that enable alumni and employees to stay in touch. LinkedIn members request an invitation to the group and can receive postings by other members via e-mail. It is through these groups that you can find jobs and internships, and make new connections. Watch for future blog posts about how to use LinkedIn to find internships and jobs.

Here’s how to get started:

Go to http://linkedin.com/ and create a free account.

• Create your profile. Your profile is very important, and can increase your visibility online and help build your personal/professional brand. Make sure your profile is complete and detailed – almost like an online resume that includes information such as education, skills, qualifications, employment information and experience, and recommendations.


• Add a picture. It’s always important to connect a face with your name. A headshot is recommended; but no larger than 80x80 pixels.
  Education. When adding information about your education, don’t forget to add your activities, associations, and any special honors or awards you’ve earned.


• Professional Summary. When filling out this section, be sure to select an industry (recruiters often use that field to search). If you change your major, or are looking for a job in a different industry later on, make sure you update this information. There is a ‘headline’ feature that will appear at the top of the page when your profile is viewed by others – so be sure to fill in this information.


• Keywords and skills. Be sure to include keywords and skills that will make it easier for your profile to be found in search results.


• Contact settings. Contact settings let your connections (and recruiters) know what you are available for. Even if you are not ready for a job yet, it’s beneficial to be flexible here – you never know what opportunities might come along.


• Links. If you have a web site, blog, or Twitter profile, add the links – it’s a good way to provide more information about you, and your interests. Beyond just linking to my blog sites, I have used the RSS feed to bring my blogs into my profile (this is a good idea of your blog is professional in nature, rather than personal – more information about blogging in a future blog!).


• Public Profile URL. Make your profile public. Customize your URL so it is easily recognizable as yours … such as http://www.linkedin.com/in/YourName.


• Make connections. Connect with other members and build your network – invite family, friends, former teachers and current professors, and employers (past and present). The more connections you have, the more opportunities you have. Just make sure you only connect with people you know – quality is more important than quantity here!


• Get Recommendations. Ask former and current employers, teachers, and professors for recommendations – as you would for a resume.


• Groups. Join groups that you are affiliated with (such as the school you are attending, or have graduated from); or groups that interest you – by topic, industry, or interest.

There is plenty of excellent information about LinkedIn on the Web – use a search engine or two and look up information that can help you create a professional LinkedIn profile, or how to use LinkedIn to find information, internships, or jobs.

Twitter for Scholarships!

In the last blog posting – Finding Scholarship Sources – I mentioned Twitter as a means of following professional people, organizations, schools, and web sites. You can also use Twitter to search for scholarship opportunities.

Using Twitter Search (http://search.twitter.com/), start your initial search using basic terms, such as scholarship, scholarships, scholarship application, scholarship deadline, international scholarships, scholarships international students, and so on. Some results will come from professional sources, others from students; either way, it could be very informative and helpful.

Next, search for links or websites by searching for scholarship www; scholarship http; or scholarship deadline www; scholarship deadline http; and so on. You can also substitute the word grant for scholarship, and search for grants as well.

Within Twitter Search, in the right column, you can subscribe to any of the Twitter searches in Google Reader, or any RSS reader you use. If any specific organizations stand out in your searches, remember that you may also be ablbe to follow them on Twitter!

If you haven’t created a Twitter profile – now is definitely the time! Visit Twitter to create your profile. Find professionals, schools, and organizations to follow. Use Twitter Search and start searching for scholarships and grants today! Set up RSS feeds to keep you updated on all the latest information. Good luck!

Social Networks – How They Can Impact Your Scholarship, Internship, or Job Opportunities.

The Good News.

Technology has had a huge effect on recruitment - for candidates, recruitment professionals and employers alike. What this means for organizations is that sourcing talent through the internet is becoming progressively more important. Not only are employers and their agencies increasingly adopting online-only recruitment policies, but more and more are using social networking platforms such as Facebook and Linkedin to hunt for candidates. According to a study by CareerBuilder.com, one of the largest online job sites in the US, one in every five employers uses social networks to research information about job candidates.

Social media has entered the mainstream as a recruitment strategy; and many highly-recognized firms are connecting with applicants through their own profiles or pages on these sites. As an example, one highly recognizable organization has a team dedicated to recruiting on Facebook, where applicants can ask questions, find information regarding contests, jobs, internships, links to related information, and discussion boards.

Online networks can become a lifeline for job or internship seekers.  An economic crisis hitting firms across the globe has created a spike in usage of professional networks such as LinkedIn, the top professional Web network. Professional networking should be a top priority during unstable economic times.

While making it well worth jobseekers’ time and effort to have a presence online, it’s really only effective for those that take the time to develop their profile. Virtually anything in a profile shows up on a search, so students and employees should list educational background, awards, current and previous employment, current responsibilities, user groups, professional associations they belong to, expertise, and other information companies might seek. Tap into social media sites such as LinkedIn and Facebook to create or expand positive online content about you.

The Bad News.

What you put on Facebook, Twitter, Instagram, or other social networks (or what your friends put there) could have a negative impact on your scholarship. According to Social Media and College Admissions, many college admissions offices are searching social networking sites and using search engines (Google and Bing) to conduct background checks on potential students before awarding scholarships. Facebook and Instagram are the most commonly searched sites. The report, put out by the Center for Marketing Research at the University of Massachusetts Amherst, expect presence of admissions offices on social networking sites to increase.

Recent surveys find that a growing number of job searches are being derailed by "digital dirt." The Internet is rife with inaccuracies, posturing, gossip and material presented out of context. All of which can wreak havoc on someone's digital footprint. Social networking Web sites can be mined with unintended or embarrassing anecdotes, and general Web searches sometimes reveal inconsistencies or resume inflation. This can, and has, eliminated candidates for internships and jobs.

There are a number of methods being used to collect information and create a virtual profile of you, such as searching and utilizing government records, free people searches, search engines, social network search engines, and paid searches. A number of companies (and college admissions offices) are also using facial recognition software. Think you’re safe by setting your profile to private? Or using an alias? Your personal information is still accessible to parents, professors, police, or employers. Even if your profile is private, there's little to stop your online contacts from copying and sharing your information or pictures with others, and tagging them. Removing possible incriminating pictures or information when it’s time to look for that scholarship or job may be more difficult than you think. So it's a good rule of thumb to avoid posting pictures or confessions that would humiliate you or a friend if they reached the wider world, because they very well could.

My suggestion – Google yourself; do an image search; log in to your social network and do a search. Do this regularly. (For more detailed information on searches, and tips for managing your digital footprint see What the Web knows about you.) Create a profile on a professional network, and link to professors, colleagues, and friends. Create or expand positive, professional online content on other social network sites. Search for companies with an online presence in Facebook or Instagram, and join. Make yourself highly visible, with a positive and professional image.